The Real FAQ's

Why does my business need Google Analytics set up properly?

Google Analytics shows you exactly how visitors find and use your website — which pages they visit, how they got there, and whether they take meaningful action like filling out a form or making a purchase. Without proper setup, businesses are essentially flying blind on whether their website and marketing efforts are actually working.

What does Modiphy's Google Analytics setup include?

Modiphy's Google Analytics add-on includes full GA4 account setup and configuration, conversion event tracking for key actions like form submissions and calls, integration with Google Search Console for combined performance visibility, and initial reporting setup so you can see meaningful data from day one rather than a default, hard-to-interpret dashboard.

What is the difference between Google Analytics and Google Search Console?

Google Analytics shows you what happens after someone arrives on your website — their behavior, time on site, and conversions. Google Search Console shows you how your site performs in Google's search results before someone clicks — impressions, click-through rate, and the actual search queries people used to find you. Using both together gives a complete picture from search visibility through to on-site conversion.

Can I track which marketing channels are actually generating leads with Google Analytics?

Yes. Properly configured Google Analytics tracks the source of every website session — organic search, paid ads, social media, email, or direct traffic — and can be configured to track which of those channels actually lead to conversions like form submissions or phone calls. This is essential for understanding which marketing investments are working and which aren't.