Fleet Plummer
Project Description
Project Overview
Fleet-Plummer is a Greensboro, North Carolina department store and boutique that has been rooted in the community since 1949. It offers apparel, jewelry, home decor, gifts, baby products, outdoor furniture, grills, fireplaces and custom outdoor kitchens, along with a seasonal Christmas store.
Modiphy built a website that captures the store's character and gives shoppers a reason to visit.
The Challenge
A long-standing local store has to stay top of mind with shoppers who increasingly start online. Fleet-Plummer needed a site that showed the breadth of what it sells, promoted events and seasonal offers and brought people through the door.
Our Solution
We built pages for each department, from outdoor living to clothing and gifts, plus events, a Customer Club signup with gift certificate rewards, visit and directions information, returns and a hiring banner.
The Result
Shoppers across the Greensboro area can now browse departments, join the Customer Club and plan their visit online.
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